The Adventures of Herbie Cohen: World’s Greatest Negotiator by Rich Cohen

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The New York Times bestselling author Rich Cohen tells the story of Herbie: the king of Bensonhurst, the world’s best negotiator―and Cohen’s wise, wisecracking father.

Meet Herbie Cohen, World’s Greatest Negotiator, dealmaker, risk taker, raconteur, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything. And, of course, Rich Cohen’s father.

The Adventures of Herbie Cohen follows our hero from his youth spent running around Brooklyn with his pals Sandy Koufax, Larry King, Who Ha, Inky, and Ben the Worrier (many of them members of his Bensonhurst gang, “the Warriors”); to his days coaching basketball in the army in Europe; to his years as a devoted and unconventional husband, father, and freelance guru crossing the country to give lectures, settle disputes, and hone the art of success while finding meaning in this strange, funny world.

This book is an ode to a remarkable man by an adoring but not undiscerning son, and a treasure trove of hilarious antics and counterintuitive wisdom. (Some of this stuff you can use at home.) It’s a bildungsroman, a collection of tall tales, the unfolding of a unique biography coiled around Herbie’s great insight and guiding principle: The secret of life is to care, but not that much.

Year first published: 2022